GRCNHL positioning statement
湖州潞村悦柳酒店定位
Garrya Huzhou Lucun is China's first Garrya showcases the neighborhood’s vibrant culture and history under Banyan Tree Group, Permanent venue for World Rural Tourism Conference. Located in Lucun, Huzhou City where silk culture originated. A hotel with a distinct wellness approach within a modern, minimalist haven. Inspired by the elegance of the winter flowering plant, Garrya is designed for sophisticated travelers who enjoy beauty in simplicity.
湖州潞村悦柳酒店是悦榕集团旗下全球首家悦柳品牌酒店，合成周边悠久的汗青文化，世界村落旅游大会永久会址。选址位于湖州潞村，世界丝绸发源地。悦柳酒店的设想灵感来自于冬季花卉的文雅，专为赏识简约之美的精致游览者而设想，是一家在现代极简主义气氛中拥有特殊养修体例的酒店。
展开全文
Garrya Huzhou Lucun Exterior Appearance
湖州潞村悦柳酒店外看
Key pointers for “why to fall in love with Garrya Huzhou Lucun：
人们爱上湖州潞村悦柳酒店的次要原因：
Destination
目标地
1.“Lucid waters and lush mountains are invaluable assets”concept born place ,Huzhou is known as one of top 20 travailing destination in China , the city has a glorious history of 2300 years, rich culture, and fascinating natural landscapes.
绿水青山就是金山银山的概念降生地，湖州做为中国更佳旅游目标地20强，拥有2300多年灿烂的汗青、丰富的人文与诱人的天然景看。
2.World Rural Tourism Town is a new landmark “must visit destination” of Huzhou city.
世界村落旅游小镇是湖州全新的地标级网红打卡目标地。
Sustainability
可继续开展
1.Embracing nature, creating spaces for enjoying culture and gourmet, recharging,socializing for all types of travelers and commitment to sustainable growth. Garrya Huzhou Lucun, the first Garrya brand property of banyan tree group in China, adheres to the concept of brand wellness, comfort and environmental protection, which designed in combination with the natural geographical characteristics of the pond area to retain the surrounding wetland and pastoral scenery to the greatest extent and reduce the damage to the surrounding plants, dynamic connection with Lucun community.
亲近天然，努力于为来宾打造体验本地文化、享受道地美食，放松及社交的游览体验以及可继续开展的理念。悦榕集团旗下悦柳品牌中国首开之做湖州潞村悦柳酒店，承袭品牌养修、温馨以及环保的理念，设想连系潞村水系片区的天然天文特征，更大程度上保留了周边湿地及田园之光景，削减了对周边动物的毁坏，连结与潞村社区的活力互动。
2.Relaxed and comfortable atmosphere, flexible choices, spacious space. Linen-less event tables, wooden room key for a more sustainable gathering.
不管是进住时的木量房卡，仍是会议上轻亚麻的座椅，均为在轻松温馨的气氛中，乖巧多样的抉择下创造一个更可继续的聚会空间。
Wellbeing
养修
1.Wellbeing experience – The design connect natural landscape and artificial spaces, Overlook as Silkworm cocoon building outline, reinvent to butterfly in flower garden, stay as new lease of life,encouraging guests to rediscover themselves, connect with surroundings and nature.
“养修之旅”概念 – 设想上毗连了人造空间与天然景看，建筑外形灵感源自于蚕茧。变幻成蝶，徘徊田园光景，焕活重生，鼓励来宾从头摸索自我并与四周的人与天然成立更密切热诚的联合。
2.BTWS, Wellbeing dietary and retreats, seasonal and health cuisine to balance escape life.
养修客房及养修主
Architecture landmark地标建筑
2.Destination Wedding – The giant banquet hall on 1 and 3rd floor, lobby and outdoor atrium for ceremony venues, the perfect destination wedding venue
目标地婚礼。一楼及三楼的首屈一指的巨型宴会厅，大堂以及户外中庭丰富的仪式举办场地，完美的目标地婚礼场地。
Banquet Hall Foyer 宴会厅及回廊
3.Lobby and Nest– Welcoming the dawn with space and comfortable gathering space of Nest.
大堂及汇友巢。通透挑高的大堂以及轻松温馨的汇友巢空间驱逐暮色到来
Lobby and Nest Scenery 大堂及汇友巢
4.The lobby lounge, beverage wall- The worthy photography spots are also perfect for enjoying happy hour and gathering.
大堂酒廊及酒墙。 社交媒体网红打卡地，是欢乐光阴聚会的文雅空间。
Lobby Lounge 酒廊
How GRCNHL helps build our overall brand experience
湖州潞村悦柳酒店将若何诠释品牌体验
1.Garrya Huzhou Lucun not only echoes the original project theme of “eco, green and sustainability”, but also reflecting Garrya's vision and commitment to sustainable development.
湖州潞村悦柳酒店在整体设想上不只唤应了整个世界村落旅游小镇“生态，绿色，可续”的项目初志与主题，也反映了悦柳品牌的愿景和对可继续开展的许诺。
2.The opening of Garrya Huzhou lucun start a brand new page and consolidates the Banyan Tree Group's strategic layout in the Yangtze River Delta region, achieving a comprehensive presence in the region's key tourism cities and forming a quality destination tour covering Shanghai, Jiangsu , Zhejiang, creating a “sense of place” experience, further fulfilling vision the BTG Rainbow tourism.湖州潞村悦柳酒店的开业打开了悦柳品牌的新篇章稳固了悦榕集团长三角地域的战术规划，实现该地域重点旅游城市的全面落子，构成一条笼盖上海、浙江及江苏的操行游览线路，为游览者打造有“本地感”的特殊游览体验，进一步实现悦榕集团“多彩旅游”的全球旅游愿景。
酒店地址：浙江省湖州市吴兴区常潞路666号