影视叙事广告研究有哪些文献期刊可以参考？以下是一些关于影视叙事广告研究的文献期刊，您可以参考：1. International Journal of Advertising2. Journal of Advertising Research3. Journal of Consumer Research4. Journal of Marketing5. Journal of Marketing Research6. Journal of Broadcasting & Electronic Media7. Journal of Interactiv
影视叙事广告研究有哪些文献期刊可以参考？
以下是一些关于影视叙事广告研究的文献期刊，您可以参考：
1. International Journal of Advertising
2. Journal of Advertising Research
3. Journal of Consumer Research
4. Journal of Marketing
5. Journal of Marketing Research
6. Journal of Broadcasting & Electronic Media
7. Journal of Interactive Advertising
8. Media Psychology
9. Journal of Media Economics
10. Journal of Advertising and Promotion Research
这些期刊都涵盖了广告和媒体研究领域的各个方面，包括影视叙事广告。您可以通过检索这些期刊的数据库或者阅读其最新发表的论文来获取相关研究资料。
以下是一些关于影视叙事广告研究的经典文献和期刊，供参考：
1. 文献：
- Jiang, Y., & Shen, F. (2018). How visual storytelling in advertising affects consumers: The role of narrative transportation. Journal of Business Research, 87, 34-45.
- Li, T., & Ma, B. (2017). The effects of visual storytelling advertising for fashion luxury brands. Journal of Global Fashion Marketing, 8(4), 324-337.
- Chen, Y., & Zhou, X. (2015). Effects of narrative transportation on attitude change: The role of transportation-imagery bridging and transportation-attitude accessibility. Journal of Experimental Social Psychology, 58, 31-39.
- Van Laer, T., De Ruyter, K., Visconti, L. M., & Wetzels, M. (2014). The extended transportation-imagery model: A meta-analysis of the antecedents and consequences of consumers' narrative transportation. Journal of Consumer Research, 40(5), 797-817.
- Trachuk, A., Pereverzeva, D., & Trachuk, P. (2019). The effect of visual storytelling in advertising on brand awareness and purchase intention. European Research Studies Journal, 22(1), 3-12.
2. 期刊：
- Journal of Advertising
- Journal of Business Research
- Journal of Consumer Research
- Journal of Advertising Research
- International Journal of Advertising
- Journal of Marketing Communications
- European Journal of Marketing
- Journal of Global Fashion Marketing
- Journal of Interactive Marketing
以上推荐的文献和期刊集中于广告、营销和媒体等相关领域，可以帮助你深入研究影视叙事广告的效果和机制。
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